INDIGENOUS TOURISM A: BUSINESS GROWTH
About the Client
Our client is a local Indigenous tour operator who seeks to provide jobs for Indigenous youth while promoting sustainable tourism. Faced with the challenge of low growth rates in its whale-watching business, our team was given the task to evaluate three potential opportunities: acquisition of a competitor, new capital investment, and organic growth.
Our deliverables included a marketing plan, financial models, a list of customers and hotel responses to our question, and a list of boats in the market. We also provided our client a list of resources that might be useful for them during COVID-19.
Team Lead: Sofia (Xue Fei) Wang
Consultants: Huzaifa Wahla, Maxime Rotsaert, Shahzan Wani, David Wang, Simon Roberts