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PROJECTS

2019-20

INDIGENOUS TOURISM A: BUSINESS GROWTH

About the Client

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Project Details

Our client is a local Indigenous tour operator who seeks to provide jobs for Indigenous youth while promoting sustainable tourism. Faced with the challenge of low growth rates in its whale-watching business, our team was given the task to evaluate three potential opportunities: acquisition of a competitor, new capital investment, and organic growth.

Our deliverables included a marketing plan, financial models, a list of customers and hotel responses to our question, and a list of boats in the market. We also provided our client a list of resources that might be useful for them during COVID-19.

Consulting Team

Team Lead: Sofia (Xue Fei) Wang
Consultants: Huzaifa Wahla, Maxime Rotsaert, Shahzan Wani, David Wang, Simon Roberts

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UBC Clocktower

180 Degrees Consulting at UBC

University of British Columbia

Vancouver, BC, Canada

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General Inquiries: admin.ubc@180dc.org

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We are grateful to live and work on the unceded and traditional territories of the XÊ·mÉ™θkÊ·É™yÌ“É™m (Musqueam), Sḵwx̱wú7mesh (Squamish), and SÉ™lÌ“ílwÉ™taÊ” (Tsleil-Waututh) peoples.

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©2021 180 Degrees Consulting at UBC.

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