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PROJECTS

2019-2020

INDIGENOUS TOURISM B: SALES & MARKETING

About the Client

Project Details

Our client is a New Zealand Indigenous tour operator looking to enter the Canadian market. Our team recommended sales and distribution strategies to help our client pursue optimal ways to reach customers and generate ticket sales for its Indigenous cultural performance. Five sales channels, including e-commerce platforms, print media, online travel agencies, receptive tour operators and cruise ships were analyzed based on a set of criteria to ensure the sustainability, scalability and feasibility of the client’s business. The work involved conducting extensive primary research (10+ interviews with professionals in the tourism industry), secondary research and analyzing the business climate, potential customers, partnerships and tourism industry standards.

Consulting Team

Team Lead: Faye Chaisang
Consultants: Isha Trivedi, Eybi Sulam, Kamal Malik, Jose Bermeo

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180 Degrees Consulting at UBC

University of British Columbia

Vancouver, BC, Canada

General Inquiries: info.ubc@180dc.org

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We are grateful to live and work on the unceded and traditional territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Səl̓ílwətaʔ (Tsleil-Waututh) peoples.

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