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PROJECTS

2019-2020

SEASMART: MARKETING STRATEGY + VOLUNTEER RETENTION

About the Client

Sea Smart is a Vancouver-based charity dedicated to educating children on ocean protection and environmental sustainability.

Project Details

In order to help our client improve their general summer program enrolment, our project spanned across two initiatives: recommending marketing strategies and developing a volunteer recruitment plan. The marketing strategy sought to raise their overall brand awareness by increasing audience reach and improving marketing materials. The volunteer plan aimed to improve recruitment, engagement, and retention of students to help them build a sustainable volunteer pool for the expansion of programs and initiatives.

Consulting Team

Team Lead: Nicole Huynh
Consultants: Angela Lam, Leelaram Elangovan, Hoya Lee, Hidemi Mitani, Matt Wang

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180 Degrees Consulting at UBC

University of British Columbia

Vancouver, BC, Canada

General Inquiries: info.ubc@180dc.org

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We are grateful to live and work on the unceded and traditional territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Səl̓ílwətaʔ (Tsleil-Waututh) peoples.

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