SEASMART: MARKETING STRATEGY + VOLUNTEER RETENTION
About the Client
Sea Smart is a Vancouver-based charity dedicated to educating children on ocean protection and environmental sustainability.
In order to help our client improve their general summer program enrolment, our project spanned across two initiatives: recommending marketing strategies and developing a volunteer recruitment plan. The marketing strategy sought to raise their overall brand awareness by increasing audience reach and improving marketing materials. The volunteer plan aimed to improve recruitment, engagement, and retention of students to help them build a sustainable volunteer pool for the expansion of programs and initiatives.
Team Lead: Nicole Huynh
Consultants: Angela Lam, Leelaram Elangovan, Hoya Lee, Hidemi Mitani, Matt Wang