PROJECTS
CURRENT PROJECTS
CAN: Citizens for Accessible Neighbourhoods
Creating Accessible Neighbourhoods (CAN) is committed to equity, diversity, and accessibility. Creating Accessible Neighbourhoods empowers people with disabilities, builds community, enables people to advocate for themselves and others, celebrates diversity, and amplifies lived experience.
Crisis Centre - Term 1
The Crisis Centre of BC is dedicated to providing help and hope to individuals, organizations, and communities. Spanning the spectrum of crisis support, suicide prevention, and postvention, we engage staff and volunteers in a variety of services and programs that educate, train, and support the strength and capacity of individuals and communities.
Crisis Centre - Term 2
The Crisis Centre of BC is dedicated to providing help and hope to individuals, organizations, and communities. Spanning the spectrum of crisis support, suicide prevention, and postvention, we engage staff and volunteers in a variety of services and programs that educate, train, and support the strength and capacity of individuals and communities.
Cyberpatient
Interactive Health International (IHI), a registered Canadian non-profit charity, aims to equalize health education between developed and developing countries. One of the main means by which it aims to do this is CyberPatient, a computer assisted online learning tool for medical students. This tool allows users to examine, diagnose, and operate on virtual patients - after which feedback on their performance is provided.
PAST PROJECTS
2019-20
Indigenous Tourism A: Business Growth
Our client is a local Indigenous tour operator who seeks to provide jobs for Indigenous youth while promoting sustainable tourism. Faced with the challenge of low growth rates in its whale-watching business, our team was given the task to evaluate three potential opportunities: acquisition of a competitor, new capital investment, and organic growth.
Our deliverables included a marketing plan, financial models, a list of customers and hotel responses to our question, and a list of boats in the market. We also provided our client a list of resources that might be useful for them during COVID-19.
2019-20
Indigenous Tourism B: Sales & Marketing
Our client is a New Zealand Indigenous tour operator looking to enter the Canadian market. Our team recommended sales and distribution strategies to help our client pursue optimal ways to reach customers and generate ticket sales for its Indigenous cultural performance. Five sales channels, including e-commerce platforms, print media, online travel agencies, receptive tour operators and cruise ships were analyzed based on a set of criteria to ensure the sustainability, scalability and feasibility of the client’s business. The work involved conducting extensive primary research (10+ interviews with professionals in the tourism industry), secondary research and analyzing the business climate, potential customers, partnerships and tourism industry standards.
2019-20
SeaSmart: Marketing Strategy + Volunteer Retention
In order to help our client improve their general summer program enrolment, our project spanned across two initiatives: recommending marketing strategies and developing a volunteer recruitment plan. The marketing strategy sought to raise their overall brand awareness by increasing audience reach and improving marketing materials. The volunteer plan aimed to improve recruitment, engagement, and retention of students to help them build a sustainable volunteer pool for the expansion of programs and initiatives.
2019-20
Zero Waste Social Enterprise: Food Security Program Design
Our client is a social enterprise who is seeking to kick-start a non-profit arm dedicated to supporting low-income households by helping them attain food security, eliminate food waste, and access food education programs. Our project was divided into two phases. The first step was conducting initial research to evaluate market conditions along with suitable programs for the non-profit arm. We then proceeded to focus on evaluating the feasibility and design of a food security program.
