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PROJECTS

CURRENT PROJECTS

Frontier College

Frontier College is a literacy organization established in 1899. Frontier College aims to improve literacy levels in Canada by providing education to those who seek assistance with their learning and have been overlooked or left behind by the formal educational system.

HIM - Health Initiative for Men

The Health Initiative for Men Society (HIM) is a public health organization for gay and bisexual men operating in Greater Vancouver. Since 2008, HIM has offered sexual health testing, professional counselling, sexual health education and athletic/social programming for gay men.

JustWork Economic Initiative

JustWork Economic Initiative is a non-profit running three social-enterprises in the Greater Vancouver Area (JustCatering, JustRenos, and JustPotters). Each enterprise offers quality goods and services and combined they provide meaningful employment to 25 people on a regular basis.

Open Primaries

Open Primaries is an organization that represents the movement that no American should be required to join a political party to exercise their right to vote. This mission is accomplished through two entities: Open Primaries Advocacy and Open Primaries Education Fund.

The Salvation Army

The Salvation Army is an international charitable organisation that has grown to become one of the largest non-governmental direct providers of social services in the country. Its founders sought to bring salvation to the poor, destitute, and hungry by meeting both their "physical and spiritual needs”.

PAST PROJECTS

2019-2020

Indigenous Tourism A: Business Growth

Our client is a local Indigenous tour operator who seeks to provide jobs for Indigenous youth while promoting sustainable tourism. Faced with the challenge of low growth rates in its whale-watching business, our team was given the task to evaluate three potential opportunities: acquisition of a competitor, new capital investment, and organic growth.

Our deliverables included a marketing plan, financial models, a list of customers and hotel responses to our question, and a list of boats in the market. We also provided our client a list of resources that might be useful for them during COVID-19.

2019-2020

Indigenous Tourism B: Sales & Marketing

Our client is a New Zealand Indigenous tour operator looking to enter the Canadian market. Our team recommended sales and distribution strategies to help our client pursue optimal ways to reach customers and generate ticket sales for its Indigenous cultural performance. Five sales channels, including e-commerce platforms, print media, online travel agencies, receptive tour operators and cruise ships were analyzed based on a set of criteria to ensure the sustainability, scalability and feasibility of the client’s business. The work involved conducting extensive primary research (10+ interviews with professionals in the tourism industry), secondary research and analyzing the business climate, potential customers, partnerships and tourism industry standards.

2019-2020

SeaSmart: Marketing Strategy + Volunteer Retention

In order to help our client improve their general summer program enrolment, our project spanned across two initiatives: recommending marketing strategies and developing a volunteer recruitment plan. The marketing strategy sought to raise their overall brand awareness by increasing audience reach and improving marketing materials. The volunteer plan aimed to improve recruitment, engagement, and retention of students to help them build a sustainable volunteer pool for the expansion of programs and initiatives.

2019-2020

Zero Waste Social Enterprise: Food Security Program Design

Our client is a social enterprise who is seeking to kick-start a non-profit arm dedicated to supporting low-income households by helping them attain food security, eliminate food waste, and access food education programs. Our project was divided into two phases. The first step was conducting initial research to evaluate market conditions along with suitable programs for the non-profit arm. We then proceeded to focus on evaluating the feasibility and design of a food security program.

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180 Degrees Consulting at UBC

University of British Columbia

Vancouver, BC, Canada

General Inquiries: info.ubc@180dc.org

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We are grateful to live and work on the unceded and traditional territories of the Xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Səl̓ílwətaʔ (Tsleil-Waututh) peoples.

©2020 180 Degrees Consulting at UBC.